Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engines like Google, Bing, and Yahoo to attract more organic traffic. It involves a combination of technical improvements, on-page optimization, and off-page strategies that ensure a website ranks higher for relevant keywords. Good SEO focuses on: Technical SEO – making sure a website is fast, mobile-friendly, and crawlable by search engines. On-Page SEO – optimizing titles, meta descriptions, content, images, and internal linking. Off-Page SEO – building high-quality backlinks and improving domain authority. User Experience (UX) – ensuring visitors find websites easy to navigate, engaging, and valuable. In short, SEO is about increasing visibility, driving targeted traffic, and boosting conversions by aligning websites with both search engine algorithms and user needs.
